IQOS boutique in the Atrium shopping center

PHILIP MORRIS

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To position the IQOS brand as an innovative product for the luxury segment that everyone wants to have, a unique modern space has been created in the flagship boutique using multi-screen surfaces that demonstrate synchronized video content using embroidery technology.

A single interior design implements LED display cases and convenient touch-tables for a spectacular presentation of the product. As part of this project, a unique user scenario was developed using multimedia technologies – both for demonstration and for the sale of devices.

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